Client
Wake The Tiger
Year
2026
Our role
Sound Director
The approach
Project overview
An ambitious, large-scale immersive experience requiring a cohesive and richly detailed audio world.
- 80,000 sq ft of immersive environments.
- Approximately 40 rooms across five distinct districts, each with its own character and personality.
- A combination of atmospheric soundscapes, narrative sequences, interactive games and triggered audio experiences.
Creative ambition
The central challenge was balancing individuality with cohesion. Each district needed its own distinct sonic identity, while still feeling part of a single, believable world. The ambition was to go beyond simply providing background atmospheres and create a memorable sound world that visitors felt genuinely immersed in. This was particularly important in establishing a greater sense of sonic consistency than had been achieved in previous Wake the Tiger experiences.
Outcome
The result is a highly detailed, immersive and cohesive soundscape spanning the entire park.
Key achievements include:
- Establishing a distinctive sonic identity for every district.
- Maintaining a consistent creative language across approximately 40 rooms.
- Successfully coordinating a substantial team and complex production.
- Integrating atmospheric, narrative and interactive audio into a unified experience.
- Using sound to strengthen the emotional impact, storytelling and memorability of the attraction.